A beauty experience shaped through elegance, detail, and the world of professional haircare.
Some brand moments are designed not only to present a product, but to create an experience around it.
The opening of the Kérastase pop-up store in Galerija was one of those moments — a carefully shaped beauty event where the world of professional haircare was translated into a physical space, inviting visitors to discover the brand through atmosphere, design, interaction, and detail.
Our role was to capture the opening through photo and video content, focusing on the energy of the event and the elegance of the brand environment. From the first impressions of the pop-up space to the product displays, styling moments, guest interactions, and subtle details, we wanted the visuals to feel polished, clean, and aligned with the refined identity of Kérastase.
Working on beauty events requires attention to small things. The light on the packaging, the movement of hair, the texture of the space, the way people interact with the brand — all of these details help shape the final story. For this project, our approach was to document the event in a way that felt natural, but still elevated and campaign-ready.
Galerija, as a location, added another layer to the atmosphere. The modern retail environment gave the pop-up a contemporary setting, while the Kérastase visual identity brought a sense of luxury, care, and expertise into the space.
The final result was a visual story of a beauty brand opening brought to life through event photography and video — capturing not only what happened, but how the experience felt.
