Pink Franšiza DOO is a Serbian food production company known for its minced meat products, including ćevapi, pljeskavice, and traditional grill specialties.
The goal of this project was to create an Easter campaign that connects the brand with family, tradition, and the warmth of shared moments. Through a professionally produced commercial, we aimed to strengthen Pink's brand identity and present their products in an authentic, emotional, and visually polished way.
Despite a short production timeline, the project was realized with a strong creative direction and a clear focus on atmosphere, storytelling, and brand recognition.
